MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02265cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13633217 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210328110836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040622s2002 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750653876 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750653879 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
VCB |
| -- |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
21 |
| Item number |
M.M.N |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 9 (RLIN) |
12234 |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new marketing : |
| Remainder of title |
transforming the corporate future / |
| Statement of responsibility, etc |
Malcolm McDonald and Hugh Wilson. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
Boston : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 230 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographic references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface --<br/>Ch. 1. The new marketing: drive the digital market or it will drive you --<br/>Ch. 2. Building the future on solid foundations: defining markets and understanding value --<br/>Ch. 3. Planning for market transformation: determining the value proposition --<br/>Ch. 4. Making the future happen: communicating and delivering value --<br/>Ch. 5. Staying on track: monitoring the value delivered --<br/>Ch. 6. Avoiding pitfalls: implementation issues --<br/>Ch. 7. Focusing on tomorrow's customer: future trends and the implications for marketing practice --<br/>Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Presents a blueprint for the marketing process to address second-generation changes brought about by technological development and the associated 'information revolution'. This book focuses on: how marketing must integrate the interactive environment from the outset; how the choice of channels changes the offer and customer contact, among others. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
12235 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Hugh, |
| Dates associated with a name |
1962- |
| 9 (RLIN) |
12236 |
| Relator term |
joint author |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/els051/2004274702.html">http://www.loc.gov/catdir/toc/els051/2004274702.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/els051/2004274702.html">http://www.loc.gov/catdir/description/els051/2004274702.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4282">http://repository.fue.edu.eg/xmlui/handle/123456789/4282</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |