MARC details
| 000 -LEADER |
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| fixed length control field |
02234cam a22003734i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
12851656 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180724142044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020712s2003 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130352918 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130352910 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
21 |
| Item number |
A.T.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albert, Terri C. |
| 9 (RLIN) |
12237 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-business marketing / |
| Statement of responsibility, etc |
Terri C. Albert, William B. Sanders. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 208 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 199-202) and index. |
| 505 #8 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. INTRODUCTION. 1. Overview of E-Business Marketing. 2. The Marketing Mix. 3. The Value Bubble. 4. A Communication Model for the Online Environment. II. CASES. 5. Case Study 1: Manufacturer of Specialty Engineering Products. 6. Case Study 2: Steel Manufacturer. 7. Case Study 3: Distributor. 8. Case Study 4: Utility Company. 9. Case Study 5: Not-for-Profit Trade Association. 10. Case Study 6: PoP Manufacturer. 11. Case Study 7: Insurance. 12. Case Study 8: Financial Services. III. EVALUATION METHODOLOGY AND RESEARCH IN E-BUSINESS. 13. Case Study Analysis. 14. Researching E-Business.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Designed to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is useful for undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in e-commerce and e-Business Foundations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
12238 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing. |
| 9 (RLIN) |
12239 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| 9 (RLIN) |
12240 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12241 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12242 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12243 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sanders, William B., |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
12244 |
| Relator term |
second author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |