Marketing research : (Record no. 3046)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01686nam a22002894i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12362855 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210328103524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010329s2002 ohua f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001031095 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324074506 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | EG-NcFUE |
| Modifying agency | EG-NcFUE |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 21 |
| Item number | S.A.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shao, Alan T. |
| 9 (RLIN) | 12250 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an aid to decision making / |
| Statement of responsibility, etc | Alan T. Shao. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cincinnati, Ohio : |
| Name of publisher, distributor, etc | South-Western/Thomson Learning, |
| Date of publication, distribution, etc | [2002] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ©2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 610 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B8 | 13/09/2007 | Sphinx publishing | DO | 658.83 S.A.M | 00001359 | 19/02/2025 | 24/10/2010 | Books |