MARC details
| 000 -LEADER |
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| fixed length control field |
04303pam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
582048 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210328105009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
900530s1991 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136604404 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
21 |
| Item number |
K.H.P |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Perspectives in consumer behavior / |
| Statement of responsibility, etc |
[edited by] Harold H. Kassarjian, Thomas S. Robertson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 616 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previously published: Glenview, Ill. : Scott, Foresman, c1989. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Shopping for appliances : consumers' strategies and patterns of information search / William L. Wilkie, Peter R. Dickson --<br/>Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence / Valarie A. Zeithaml --<br/>The effects of product class knowlege on information search behavior / Merrie Brucks --<br/>Subliminal advertising : what you see is what you get / Timothy E. Moore --<br/>Consumer decision making--<br/>fact or fiction? / Richard W. Olshavsky, Donald H. Granbois --<br/>Memory and attentional factors in consumer choice : concepts and research methods / John G. Lynch, Jr., Thomas K. Srull --<br/>A behavior modification perspective on marketing / Walter R. Nord, J. Paul Peter --<br/>The effects of music in advertising on choice behavior : a classical conditioning approach / Gerald J. Gorn --<br/>The framing of decisions and the psychology of choice / Amos Tversky, Daniel Kahneman --<br/>Constructive processes in consumer choice / James R. Bettman, Michel A. Zins --<br/>Effects of prior knowledge and esxperience and phase of the choice process on consumer decision processes : a protocol analysis / James R. Bettman, C. Whan Park --<br/>Consumer knowledge : effects on evaluation strategies mediating consumer judgments / Mita Sujan --<br/>Activation research : psychobiological approaches in consumer research / Werner Kroeber-Riel --<br/>Affective and cognitive factors in preferences / Robert B. Zajonc, Hazel Markus --<br/>Mood states and consumer behavior : a critical review / Meryl Paula Gardner --<br/>Personality and consumer behavior : an update / Harold H. Kassarjian, Mary Jane Sheffet --<br/>The experiential aspects of consumption : consumer fantasies, feelings and fun / Morris B. Holbrook, Elizabeth C. Hirschman --<br/>The role of attitude theory in marketing / Richard J. Lutz --<br/>Central and peripheral routes to advertising effectiveness : the moderating role of involvement / Richard E. Petty, John T. Cacioppo, David Schumann --<br/>Recent attribution research in consumer behavior : a review and new directions / Valerie S. Folkes --<br/>Economic psychology / W. Fred van Raaij --<br/>The role of family communication in consumer socialization of children and adolescents / George P. Moschis --<br/>Joint decisions in home purchasing : a muddling-through process / C. Whan Park --<br/>Reference group influence on product and brand purchase decisions / William O. Bearden, Michael J. Etzel --<br/>Effects of group pressure upon the modification and distortion of judgments / Solomon E. Asch --<br/>A propositional inventory for new diffusion research / Hubert Gatignon, Thomas S. Robertson --<br/>The continuing significance of social class to marketing / Richard P. Coleman --<br/>The sacred and the profane in consumer behavior : theodicy on the odyssey / Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. --<br/>Primitive aspects of consumption in modern American society / Elizabeth C. Hirschman --<br/>Culture and consumption : a theoretical account of the structure and movement of the cultural meaning of consumer goods / Grant McCracken --<br/>Body ritual among the Nacirema / Horace Miner. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
12252 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
12253 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kassarjian, Harold H. |
| 9 (RLIN) |
12254 |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robertson, Thomas S. |
| 9 (RLIN) |
12255 |
| Relator term |
joint author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |