MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02697cam a22003254i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11923787 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325114002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000228s2001 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130263125 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
K.P.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
12345 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
[2001] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 785, [53] pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm + |
| Accompanying material |
1 computer optical disc (4 3/4 inch) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction --<br/>Strategic planning and the marketing process --<br/>The marketing environment --<br/>Developing marketing opportunities and strategies. Marketing research and information systems --<br/>Consumer markets and consumer buyer behavior --<br/>Business markets and business buyer behavior --<br/>Market segmentation, targeting, and positioning for competitive advantage --<br/>Developing the marketing mix. Product and services strategy --<br/>New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches --<br/>Pricing products: pricing strategies --<br/>Distribution channels and logistics management --<br/>Retailing and wholesaling --<br/>Integrated marketing communications strategy --<br/>Advertising, sales promotion, and public relations --<br/>Personal selling and sales management --<br/>Direct and online marketing: the new marketing model --<br/>Managing marketing. Competitive strategies: attracting, retaining, and growing customers --<br/>The global marketplace --<br/>Marketing and society: social responsibility and marketing ethics --<br/>Appendix 1: Measuring and forecasting demand --<br/>Appendix 2: Marketing arithmetic --<br/>Appendix 3: Careers in marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
12346 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| 9 (RLIN) |
12347 |
| Relator term |
joint author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |