MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02829cam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12984756 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210328105756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021029s2004 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072537140 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071214267 (international : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071247092 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
21 |
| Item number |
A.E.C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arnould, Eric J. |
| 9 (RLIN) |
12290 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumers / |
| Statement of responsibility, etc |
Eric Arnould, Linda Price, George Zinkhan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
[2005] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 845, [22] pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
12291 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: An Overview of Consumer Behavior 1 Introduction:The World of Consumers 2 The Changing World of Consumption 3 The Meaning and Nature of Culture 4 Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5 Consumer Behaviors and Marketing Strategies 6 Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7 Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15 Consumer Attitudes and Decisions 16 Acquiring ThingsPart 5: Postacquistion 17 Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
12292 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
12293 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Price, Linda. |
| 9 (RLIN) |
12294 |
| Relator term |
joint author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zinkhan, George M. |
| Fuller form of name |
(George Martin) |
| 9 (RLIN) |
12295 |
| Relator term |
joint author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh031/2002041065.html">http://www.loc.gov/catdir/description/mh031/2002041065.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh031/2002041065.html">http://www.loc.gov/catdir/toc/mh031/2002041065.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |