MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02812cam a22003254i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12721488 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325150654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020327s2003 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130351342 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002373 |
| Edition number |
21 |
| Item number |
S.M.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon, Michael R. |
| 9 (RLIN) |
12331 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
real people, real choices / |
| Statement of responsibility, etc |
Michael R. Solomon, Elnora W. Stuart. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
[2003] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 616 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 577-590) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. MAKING MARKETING VALUE DECISIONS. 1. Virtual Value: Welcome to the World of Marketing. 2. Strategic Planning: Making Choices in a Wired World. 3. Decision Making in the New Era of Marketing: Ethics Quality and the Marketing Environment. 4. Think Globally and Act Locally: Marketing in a Multinational Environment. II. IDENTIFYING MARKETS AND UNDERSTANDING CUSTOMERS' NEEDS FOR VALUE. 5. Marketing Information and Research: Analyzing the Business Environment Offline and Online. 6. Why People Buy: Consumer Behavior and Peer-to-Peer E-Commerce. 7. Why Organizations Buy: Business-to-Business Markets and B2B E-Commerce. 8. Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management. III. CREATING THE VALUE OFFER. 9. Creating the Product. 10. Managing the Product. 11. Marketing What Isn't There: Intangibles and Services. 12. Pricing the Product. 13. Pricing Methods. IV. COMMUNICATING THE VALUE OFFER. 14. Conversing with the Customer: Promotional Strategy, Interactive Marketing and Database Marketing. 15. Advertising, Direct Marketing and M-Commerce. 16. Public Relations, Sales Promotion and Personal Selling. V. DELIVERING THE VALUE OFFER. 17. Value Chain Management: Channels of Distribution, Logistics and Wholesaling. 18. Offline Retailing and B2C E-Commerce. Appendix A: A Sample Marketing Plan: Computer Friendly Stuff. Appendix B: Marketing Math. Glossary. Company/Name Index. Subject Index.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cut. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Vocational guidance. |
| 9 (RLIN) |
12332 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, Elnora W. |
| 9 (RLIN) |
12333 |
| Relator term |
joint author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |