MARC details
| 000 -LEADER |
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| fixed length control field |
02536nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
12615961 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170403124247.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
011210s2001 ctugr pf 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
00214807 |
| 037 ## - SOURCE OF ACQUISITION |
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| Source of stock number/acquisition |
Dushkin/McGraw-Hill Publishers, 530 Old Whitfield St., Guilford, CT 06437 |
| Terms of availability |
$14.75 (single issue) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NSDP |
| Transcribing agency |
NSDP |
| Modifying agency |
InU |
| -- |
DLC |
| -- |
OCoLC |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 082 10 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
T. |
| 245 00 - TITLE STATEMENT |
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| Title |
Taking sides : |
| Name of part/section of a work |
Clashing views on controversial issues in marketing / |
| Statement of responsibility, etc |
selected, edited, with introductions by Barton Macchiette , Abhijit Roy. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Clashing views on controversial issues in marketing |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Issues in marketing |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Guilford, CT : |
| Name of publisher, distributor, etc |
McGraw-Hill/Dushkin, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 388 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Taking sides |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Does marketing have appropriate boundaries? -- Is the practice of multilevel marketing legitimate? -- Has the "keep it simple" concept become "all change, all the time"? -- Is relationship marketing a tenable concept? -- Does cause-related marketing benefit all stakeholders? -- Is mass customization the wave of the future? -- Are outrageous prices inhibiting consumer access to life-sustaining drugs? -- Will e-commerce eliminate traditional intermediaries? -- Is communications technology "death of the salesman"? -- The new marketing paradigm shift : are consumers dominating the balance of power in the marketplace? -- Is the traditional development of brand loyalty dying? -- Is "extreme sports" marketing risk and thrill seeking to society? -- Should classrooms be commercial-free zones? -- Should marketers target vulnerable groups? -- Is generational segmentation an effective marketing strategy? -- Is the marketing of online degree programs a threat to traditional education? -- Are marketers culpable for America's culture of violence? -- Should alcohol advertising be regulated further? -- Is it appropriate for the government to market lotteries? -- Is political marketing essentially buying politicians? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
16053 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Moral and ethical aspects |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
16054 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Macchiette, Barton. |
| 9 (RLIN) |
16055 |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roy, Abhijit, |
| Dates associated with a name |
1961- |
| 9 (RLIN) |
16056 |
| Relator term |
editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |