MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03396nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12082520 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180724161034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000627s2001 nyuab f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00043585 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471372897 (cloth : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
21 |
| Item number |
K.M.G. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki. |
| 9 (RLIN) |
12374 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Masaaki Kotabe , Kristiaan Helsen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 739 pages, 12 pages of plates : |
| Other physical details |
illustrations (some color), maps ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Globalization -- Globalization Imperative -- Why Global Marketing is Imperative -- Globalization of Markets and Competition -- Evolution of Global Marketing -- The Impact of Economic Geography and Climate on Global Marketing -- The Impact of the Internet on Global Marketing -- Global Marketing Environment -- Global Economic Environment -- Intertwined World Economy -- Country Competitiveness -- Evolution of Cooperative Global Trade Agreements -- U.S. Position in Foreign Direct Investment and Trade -- Information Technology and the Changing Nature of Competition -- Regional Economic Arrangements -- Multinational Corporations -- Global Financial Environment -- Historical Role of the U.S. Dollar -- Development of Today's International Monetary System -- Foreign Exchange and Foreign Exchange Rates -- Balance of Payments -- The Asian Financial Crisis -- Marketing in Euro-Land -- Global Cultural Environment -- Defining Culture -- Elements of Culture -- Cross-Cultural Comparisons -- Adapting to Foreign Cultures -- Culture and the Marketing Mix -- Organizational Cultures -- Cross-Cultural Negotiations -- Political and Legal Environment -- Political Environment--Individual Governments -- Political Environment--Social Pressures and Political Risk -- International Agreements -- International Law and Local Legal Environment -- Issues Transcending National Boundaries -- Development of Competitive Marketing Strategy -- Global Marketing Research -- Research Problem Formulation -- Secondary Global Marketing Research. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (inter–national) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross– functional approach to the business operation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
12375 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| General subdivision |
Management. |
| 9 (RLIN) |
12376 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helsen, Kristiaan. |
| 9 (RLIN) |
12377 |
| Relator term |
second author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley034/00043585.html">http://www.loc.gov/catdir/description/wiley034/00043585.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of Contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/onix05/00043585.html">http://www.loc.gov/catdir/toc/onix05/00043585.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |