MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02980cam a22003494i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13273454 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210328121318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030714s2004 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
032120056X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
L.K.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laudon, Kenneth C., |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
12408 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-commerce : |
| Remainder of title |
business, technology, society / |
| Statement of responsibility, etc |
Kenneth C. Laudon, Carol Guercio Traver. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson/Addison Wesley, |
| Date of publication, distribution, etc |
[2004] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volume (various pagings) : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Linkage |
text |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. INTRODUCTION TO E-COMMERCE. 1. The Revolution is Just Beginning. 2. E-commerce Business Models and Concepts. II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE. 3. The Internet and World Wide Web: E-Commerce Infrastructure. 4. Building an E-commerce Web Site. 5. Security and Encryption. 6. E-Commerce Payment Systems. III. BUSINESS CONCEPTS AND SOCIAL ISSUES. 7. E-commerce Marketing Concepts. 8. E-commerce Marketing Communications. 9. Social, Legal and Ethical Issues in E-commerce. IV. E-COMMERCE IN ACTION. 10. Retailing on the Web. 11. Online Service Industries. 12. B2B E-commerce Supply Chain Management and Collaborative Commerce. 13. Auctions, Portals and Communities. 14. Online Content Providers: Digital Media.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| 9 (RLIN) |
12409 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
12410 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information technology. |
| 9 (RLIN) |
12411 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Traver, Carol Guercio. |
| 9 (RLIN) |
12412 |
| Relator term |
joint author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |