Advertising today / (Record no. 3090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01823nam a22002657i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910111243.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101025s1984 stk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0700202854 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | EG-NcFUE |
| Description conventions | rda |
| Original cataloging agency | EG-NcFUE |
| Language of cataloging | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 20 |
| Classification number | 659.1 |
| Item number | J.F.A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank William, |
| 9 (RLIN) | 12427 |
| Relator term | author |
| Dates associated with a name | 1920- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising today / |
| Statement of responsibility, etc | Frank Jefkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Glasgow : |
| Name of publisher, distributor, etc | International Textbook, |
| Date of publication, distribution, etc | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 318 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1977. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p 303 and Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: MAKING KNOWN TO SELL Chapter I Chapter 2 Chapter 3. Chapter 4. Chapter 5. The media owner and the advertisement manager LL The three sides of advertising The advertiser and the advertising department The advertising agency Hurmuaspe jo anpa pue asodind 12 £9 PART TWO: CAMPAIGN PLANNING Chapter 6. Marketing rescarch, advertising rescarch and test marketing Chapter 7. Determining the appropriation Chapter 8. Planning an advertising campaign Chapter 9 Executing an advertising campaign Chapter 10. Public relations Chapter 11. Legal and voluntary controls 601 PART THREE: ADVERTISING MEDIA Chapter 12. Media evaluation Chapter 13. The press Chapter 14. Commercial television Chapter 15. Outdoor advertising Chapter 16. Transportation Chapter 12 Cinema screen Chapter 18. Commercial radio Chapter 19 Direct mail, mail drops and direct marketing Chapter 20. Point-of-sale Chapter 21. Sales promotion Chapter 22. Exhibitions Chapter 23. Sales literature Chapter 24. Sponsorship Chapter 25. Miscellaneous media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 12428 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B8 | 25/10/2010 | Mubarak public library | DO | 659.1 J.F.A | 00001849 | 19/02/2025 | 25/10/2010 | Books |