MARC details
| 000 -LEADER |
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| fixed length control field |
04546nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1577840 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220117145022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
930112s1994 ilu f b 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
93009214 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0844233749 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844233730 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
20 |
| Item number |
S.R.C. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simon, Raymond. |
| 9 (RLIN) |
12473 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Cases in public relations management : |
| Remainder of title |
case analysis manual / |
| Statement of responsibility, etc |
Raymond Simon, Frank Winston Wylie. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lincolnwood, Ill., USA : |
| Name of publisher, distributor, etc |
NTC Business Books, |
| Date of publication, distribution, etc |
[1994] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 192 pages ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harold Burson Overview: Four Main Rolea of Public Relationa Business Organizations Case 1 Embargo Confrontation at Jonus Corporation Reprint for Discussion: USA TODAY Articles on Toyota Embargo- James R. Healey Case 2 P&G, News Leaks, and The Wall Street Journal (A) P&G, News Leaks, and The Wall Street Journal (B) Reprint for Discussion: CEO Must Weigh Legal and Public Relations Approaches-Douglas A. Cooper New Product Introduction at Eager Instruments (A) New Product Introduction at Eager Instruments (B) Reprint for Discussion: Publicizing and Promoting The Civil War- Owen Comora Case 5 Budget Cuts and Layoffs at Singleton (A) 19 Case 7 Budget Cuta and Layoffs at Singleton (B) Case 8 Budget Cuts and Layoffs at Singleton (C) Mini Case 1: It's All In How You Look At It 69 The Princeton Dental Resource Center 09 Case 10 Mast's Dilemma at Basic Chemicals L9 NINIINOD<br/>You sent<br/>2 minutes ago<br/>II a Reprint for Discussion: Preparation Is the Best Crinis Insurance LL Brent's Multiple Problems at Basic Chemicala William Corbett Case 12 Empire Enterprises Seeks Identification Mini Cane 2 Don't Sweat It Pal, They'll Never Find Out Case 13 Crisis at Sears Automotive Centers Reprint for Discussion: The Matter of Survival-Ronald Rhody 145 Case 14 Target Marketing in Philadelphia (A) Case 15 Target Marketing in Philadelphia (B) Target Marketing in Philadelphia (C) Reprint for Discussion: Playing the Role of Organizational Ethiciat- John L Paluszek Case 16 Non-Profit Organizations Case 17 Handling a Town/Gown Dispute (A) 91 Handling a Town/Gown Dispute (B) Mini Case 3: The National Arrhythmia Association Case 18 Case 19 A Tale of Two Eye Banka (A) Case 20 A Tale of Two Eye Banks (B) INT Case 21 A Tale of Two Eye Banka (C) Reprint for Diacumlon: PomibilitiesJohn L Paluszek Case 22 Rape at Brooke College (A) Rape ut Brooke College (B) Mini Ca e My Staff la Exempt Metro Transit Review Comminnion (A)<br/>You sent<br/>about a minute ago<br/>Metro Transit Review Commisnion () Nepriat fur iwusalun Bummary Hepart of the Indepenilent Commission un the Las Angele Palice Department Warren Christopher PR Replacement at Metro College (A) PR Replacement at Metro College (B) Counseling Firms and Agencies Martin Associates Pitch Hospital Account Mini Case & That's Not How It Works in Our Busine Case 28 Case 29 Harassment at Clahan? Case 30 Hill and Knowlton and Citizens for a Free Kuwait Reprint for Discussion: PR Credibility Demanda Ohjective Ethical Rules-Harold W Suckenik A Letter from Peter Gantor Reprint for Discussion: A Real Look in the Mirror-Frank W. Wylie Case 31 Case 32 A Search for Public Relations Counsel (A) Case 33 A Search for Public Relations Counsel (B) A Search for Publie Relations Counsel (C) Case 34 Personal Personnel Concerns Case 35 An Internahip at Wilson Jones Wolfe Gets a Job Offer SINDIN<br/>You sent<br/>a few seconds ago<br/>Case 37 Getting Trapped in the Routine 375 Case 38 Bruce Canfield Is Given the Word (A) Case 39 Bruce Canfield Is Given the Word (B) 986 Case 40 The Interview Reprint for Discussion: Personal Values, Not Rules, Guide PR's Choices-John F Budd, Jr. 686 xipuaddy TO BELATIONS |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This fascinating collection of more than 40 real-world public relations cases shows students how industry professionals react to a wide variety of practical an ethical situations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Management |
| -- |
Case studies. |
| 9 (RLIN) |
12474 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wylie, Frank Winston. |
| 9 (RLIN) |
12475 |
| Relator term |
co-author |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Public relations management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |