MARC details
| 000 -LEADER |
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| fixed length control field |
07908nam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
14437547 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200910143013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060705s2007 maua f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006044691 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0205495389 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22 |
| Item number |
G.D.P. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guth, David. |
| 9 (RLIN) |
12476 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations : |
| Remainder of title |
a values-driven approach / |
| Statement of responsibility, etc |
David Guth , Charles Marsh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition, Cases edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson/Allyn & Bacon, |
| Date of publication, distribution, etc |
[2007] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 652 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. FOUNDATIONS OF PUBLIC RELATIONS.1. What Is Public Relations?Public Relations: Everywhere you lookA Profession Gaining In RespectWhy a Public Relations Career?The Public Relations ProcessThe Role of Values in Public RelationsValues-Driven Public RelationsDiscussion QuestionsMemo from the Field: Judith T. Phair, PhairAdvantage CommunicationIt's Your Turn: The QuestionKey TermsNotes2. Jobs in Public Relations.Where the Jobs AreGovernmentsPublic Relations AgenciesIndependent Public Relations ConsultantsPublic Relations Activities and DutiesWorking Conditions and SalariesWhat's Important in a Job?Discussion QuestionsMemo from the Field: John Echeveste, Valencia, Perez & Echeveste Public RelationsIt's Your Turn: Career Day at High School3. A Brief History of Public Relations.Why History is Important to YouPremodern Public RelationsWar and PropagandaThe Downsizing of the United StatesThe New MillenniumDiscussion QuestionsMemo from the Field: Edward M. Block, retiredIt's Your Turn: MegaShop Comes to SunnyviewKey TermsNotes4. The Publics in Public Relations.What Is a Public?The Publics in Public RelationsWhat Do We Need to Know about Each Public?The Traditional Publics in Public RelationsDiscussion QuestionsMemo from the Field: David Narsavage, The Aker Partners, Inc.It's Your Turn: The Tuition IncreaseKey TermsNotes5. Communication Theory and Public Opinion.The Power of Public OpinionA Communication ModelMass Communication TheoriesMotivationPersuasion and Public OpinionDiscussion QuestionsMemo from the Field: Rene Pelletier, BarometreIt's Your Turn: The Acme Widget CompanyKey TermsNotes6. Ethics and Social Responsibility in Public Relations.What Are Ethics?Objectivity versus Advocacy: A Misleading Ethics DebateChallenges to Ethical BehaviorThe Rewards of Ethical BehaviorTrust and Social Corporate ResponsibilityBeyond CSR: Strengthening Ethical BehaviorDiscussion QuestionsMemo from the Field: Carol Cone, Cone, Inc.It's Your Turn: Trouble BrewingKey TermsNotesII. THE PUBLIC RELATIONS PROCESS.7. Research and Evaluation."Did the Needle Move?"The Value of Research and EvaluationDeveloping A Research Strategy: What Do I Want to Know?Developing a Research Strategy: How Will I Gather Information?Survey ResearchAnalyzing Survey ResultsDiscussion QuestionsMemo from the Field: Leslie Gaines-Ross, Burson-MarstellerIt's Your Turn: Tinker, Evers & ChanceKey TermsNotes8. Planning: The Strategies of Public Relations.The Basics of Values-Driven PlanningDifferent Kinds of Public Relations PlansWhy Do We Plan?How Do We Plan?Expanding a Plan into a ProposalQualities of a Good PlanDiscussion QuestionsMemo from the Field: Timothy S. Brown, ConectivIt's Your Turn: Planning a Blood DriveKey TermsNotes9. Communication: The Tactics of Public Relations.Communicating with Specific PublicsTactics as Messages and ChannelsTactics and Traditional PublicsAccomplishing the TacticsDiscussion QuestionsMemo from the Field: Shirley Barr, President, Shirleybarr Public RelationsIt's Your Turn: The Tuition Increase RevisitedKey TermsNotes10. Writing and Presentation Skills.The Importance of Writing and Presentation SkillsA Context for Public Relations WritingThe Writing ProcessWriting for the EarThe Process of Successful PresentationsDiscussion QuestionsMemo from the Field: Regina Lynch-Hudson, The Write PublicistIt's Your Turn: Elayne Anderson's SpeechKey TermsNotes11. Public Relations in the Digital Age.Welcome to the RevolutionThe Digital RevolutionComputers and the InternetThe Birth of Cyber-RelationsWireless Communications TechnologyWhy "New" Isn't Always "Better"Discussion QuestionsMemo from the Field: Craig Settles, Successful.comIt's Your Turn: Hale & Hardy All-Natural Granola BarsKey TermsNotesIII. PUBLIC RELATIONS TODAY AND TOMORROW.12. Crisis Communications.A New "Day of Infamy"The Anatomy of a CrisisCrisis Communications PlanningCrisis Planning EthicsDiscussion QuestionsMemo from the Field: Wayne Shelor, Clearwater (Florida) Police DepartmentIt's Your Turn: Death of a SalesmanKey TermsNotes13. Public Relations and Marketing.Public Relations and MarketingThe Impact of Consumer-Focused Marketing on Public RelationsA Closer Look at MarketingA Closer Look at IMCHow IMC WorksProblems with 21st Century MarketingDiscussion QuestionsMemo from the Field: Vin Cipolla, HNW, Inc.It's Your Turn: Making the PitchKey TermsNotes14. Cross-Cultural Communication.Cultures: Realities and DefinitionsCultural AttributesCross-Cultural Communication: Definitions and DangersAchieving Successful Cross-Cultural Public Relations: A ProcessDiscussion QuestionsMemo from the Field: Bill Imada, IW GroupIt's Your Turn: Cultures Close to HomeKey TermsNotes15. Public Relations and the Law.A Parade of Corporate HorrorsPublic Relations and the First AmendmentFederal Agencies That Regulate SpeechLibelPrivacyCopyrightLitigation Public RelationsDiscussion QuestionsMemo from the Field: James F. Haggerty, president, The PR Consulting Group, Inc.It's Your Turn: SuperGasKey TermsNotes16. Your Future in Public Relations.What's Next?Social Forces and Public RelationsWhere Public Relations Is HeadedYour Future in Public RelationsDiscussion QuestionsMemo from the Field: Sarah Yeaney, PRSSA national presidentIt's Your Turn: Crushed CredibilityAppendix: Public Relations Society of America Member Code of Ethics 2000. Glossary. Index. Case Studies. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Public Relations: A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors’ successful introductory book,...<br/>engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help the reader gain an understanding of the industry. An online Instructor’s Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach, Cases Edition, teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
12477 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Moral and ethical aspects. |
| 9 (RLIN) |
12478 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12479 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marsh, Charles, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
12480 |
| Relator term |
author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |