MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04577cam a22003734i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12039241 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190513095959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000613s2000 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415234867 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IXA |
| -- |
C#P |
| -- |
UKM |
| -- |
PMC |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
DLC |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
700.688 |
| Edition number |
21 |
| Item number |
I |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Source of number |
bcl |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
20.14 |
| Source of number |
bcl |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Imagining marketing : |
| Remainder of title |
art, aesthetics, and the avant-garde / |
| Statement of responsibility, etc |
edited by Stephen Brown and Anthony Patterson. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Routledge, Taylor and Francis Group, |
| Date of publication, distribution, etc |
[2000] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 302 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge interpretative marketing research |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction. Imago, Iago, A-go-go (poem) -- Figments for sale : marketing, imagination and the artistic imperative / Stephen Brown and Anthony Patterson -- Section I. Awakening one day (poem) / John F. Sherry, Jr. -- Édouard Manet, Calvin Klein, and the strategic use of scandal / Jonathan E. Schroeder -- The endless enigma or the last self-portrait (or, what the marketer can learn from the artist) / Ian Fillis -- Marketers wake! A portrait of the artist as a marketing man / Anthony Patterson and Stephen Brown -- Dealing with death : art, mortality and the marketplace / Stephanie O'Donohoe and Darach Turley -- 'Trust no one' : science fiction and marketing's future/present / Warren Smith and Matthew Higgins -- The good, the bad and the jolly : taste, image and the symbolic resistance to the coca-colonisation of Denmark / Søren Askegaard and Fabian F. Csaba -- Section II. Aesthetics. New shoes (poem) / Simone Pettigrew -- Presenting the past : on marketing's re-production orientation / Stephen Brown, Elizabeth C. Hirschman, and Pauline Maclaran -- Section III. The avant-garde. The spiral (poem) / Joel Watson -- Tupperware, Tommy Moore, Teddy Bear, and Tipper Gore--Pete, Jamie, Stew, Oyster, and Morrie's high school reunion : titillation and titivation in entelechic entitulation / Morris B. Holbrook -- Going out in a blaze of glory : southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrestling-snake-handling-minister-who-sang-Hank-Williams'-songs / Craig J. Thompson -- Suburban soundtracks / Hope J. Schau -- Drove my Chevy to the levee / Stephen Brown -- A cultural biography of my Groucho glasses / Russell W. Belk -- Burning in the bush of ghosts / Joel Watson -- Conclusion.The rime of the ancient marketer (poem) / David Pickton -- Beyond the pleasure principle : the death instinct of pioneer studies in marketing / Robert Grafton Small. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include:<br/><br/>* the treatment of artistic artefacts as a source of marketing understanding<br/>* a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression<br/>* an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette.<br/><br/>This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Arts |
| General subdivision |
Marketing. |
| 9 (RLIN) |
12660 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creation (Literary, artistic, etc.) |
| 9 (RLIN) |
12661 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Stephen, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
12662 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patterson, Anthony. |
| 9 (RLIN) |
12663 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge interpretive marketing research series. |
| 9 (RLIN) |
12664 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4297">http://repository.fue.edu.eg/xmlui/handle/123456789/4297</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |