MARC details
| 000 -LEADER |
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| fixed length control field |
03257nam a22003497i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200915150936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101109s2007 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0205491685 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205491681 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Language of cataloging |
eng |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
659.2 |
| Item number |
P |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public relations : |
| Remainder of title |
strategies and tactics / |
| Statement of responsibility, etc |
Dennis L. Wilcox ... [and others] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Pearson education, |
| Date of publication, distribution, etc |
[2007] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 620 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
ROLE.1. What is Public Relations.2. Evolutions of Public Relations.3. Ethics and Professionalism.4. Public Relations Departments and Firms.PROCESS.5. Research.6. Program Planning.7. Communication.8. Evaluation.STRATEGY.9. Public Opinion & Persuasion.10. Crisis Communications & Risk Management.11. The Audience & How to Reach It.12. Public Relations and the Law.13. New Technologies in Public Relations.TACTICS.14. News Releases, Newsletters & Brochures.15. Radio, Television & the Web.16. Presentations & Speeches.APPLICATION.17. Corporations.18. Politics & Government.19. International Public Relations.20. Nonprofit Organizations.21. Education.22. Entertainment, Sports & Travel.PRACTICE TESTS. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual (ISBN: 0-205-50728-X). Also included with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books!<br/><br/>Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
13051 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
13052 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis L. |
| 9 (RLIN) |
13053 |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
33752 |
| Personal name |
Cameron, Glen T. |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
33753 |
| Personal name |
Ault, Phillip H., |
| Dates associated with a name |
1914- |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
33754 |
| Personal name |
Agee, Warren Kendall |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |