The dollars and sense of public relations. (Record no. 4391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01174nam a22002651i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4062691 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200915100714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 740610s1967 nyu b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 67020663 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | EG-NcFUE |
| Modifying agency | EG-NcFUE |
| Language of cataloging | eng |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 21 |
| Item number | Z.B.D |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zollo, Burt. |
| 9 (RLIN) | 17424 |
| 245 14 - TITLE STATEMENT | |
| Title | The dollars and sense of public relations. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | [1967] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©1967 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 164 pages : |
| Dimensions | 21 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ONE Public Relations: Management's Mire or Miracle? 1 The PR People 14 TWO THREE Program or Play It by Ear? 30 The Worth and the Waste of Publicity 42 FOUR The Corporate Image: Fact or Fiction? 59 FIVE XIS The Press Conference Dilemma 73 SEVEN The Show Business of Business 88 EIGHT The Costs and Measurements of PR 106 The Delights and Dangers of Personal Publicity 123 NINE TEN PR and the Overseas Pie 139 Index 157 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 17425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | B8 | 18/04/2011 | DO | 659.2 Z.B.D | 00006593 | 19/02/2025 | 18/04/2011 | Books |