MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02573cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15490469 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325133208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081020s2010 ohua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008939936 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324581676 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
032458167X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
ESU |
| -- |
DLC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.H87 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
H.M.B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hutt, Michael D. |
| 9 (RLIN) |
20593 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business marketing management : |
| Remainder of title |
B2B / |
| Statement of responsibility, etc |
Michael D. Hutt, Thomas W. Speh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, OH : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
[2010] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 634 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. The environment of business marketing --<br/>1. A business marketing perspective --<br/>Part II. Managing relationships in business marketing --<br/>2. Organisational buying behaviour --<br/>3. Customer relationship management strategies for business markets --<br/>Part III. Assessing market opportunities --<br/>4. Segmenting the business market and estimating segment demand --<br/>Part IV. Formulating business marketing strategy --<br/>5. Business marketing planning: strategic perspectives --<br/>6. Business marketing strategies to global markets --<br/>7. Managing services for business markets --<br/>8. Managing innovation for business markets --<br/>9. Managing innovation and new industrial product development --<br/>10. Managing business marketing channels --<br/>11. Supply chain management --<br/>12. Pricing strategies for business markets --<br/>13. Business marketing communications --<br/>Part V. Evaluating business marketing strategy and performance --<br/>14. Marketing performance measurement |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
20594 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Speh, Thomas W. |
| 9 (RLIN) |
20595 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |