MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03598cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16234250 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210325162443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100514s2012 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010020497 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780136028048 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136028047 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
DLC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M663 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| Item number |
M.T.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooradian, Todd A. |
| 9 (RLIN) |
23646 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
[2012] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 384 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section I - Overview Chapter 1: Overview of Marketing Strategy and the Strategic Marketing ProcessChapter 2: Situation Assessment: The External EnvironmentChapter 3: Situation Assessment: The CompanyChapter 4: Strategy FormationChapter 5: ImplementationChapter 6: Planning, Assessment and AdjustmentSection II - Situation AssessmentNote 1: Market DefinitionNote 2: Context (PEST)Note 3: Customer Assessment - Trends and InsightsNote 4: Consumer and Organizational Buyer BehaviorNote 5: Competitor Analysis - Competitive IntelligenceNote 6: Company Assessment - Missions and Visions Note 7: Company Assessment - The Value Chain Note 8: Industry Analysis Note 9: Product Lifecycle Note 10: Experience Curve Effects on Cost ReductionNote 11: Economies and Diseconomies of ScaleNote 12: Economies of Scope/Synergies and Virtuous CirclesNote 13: Market Share EffectsNote 14: Scenario Analysis Section III - Marketing StrategiesNote 15: The Marketing Concept Note 16: What Is a Marketing Strategy?Note 17: Generic Strategies - Advantage and ScopeNote 18: Generic Strategies - The Value MapNote 19: Generic Strategies - Product-Market Growth StrategiesNote 20: Specific Marketing StrategiesSection IV - Strategy FormulationNote 21: Market Segmentation Note 22: Loyalty-Based Marketing, Customer Acquisition, and Customer RetentionNote 23: Customer Lifetime ValueNote 24: Competitive AdvantagesNote 25: SWOT AnalysisNote 26: TargetingNote 27: PositioningSection V - ImplementationNote 28: Customer-Oriented Market ResearchNote 29: Brands and BrandingNote 30: Products - New Product DevelopmentNote 31: Products - InnovationsNote 32: Products - Product PortfoliosNote 33: Pricing StrategiesNote 34: Promotion and People - Integrated Marketing CommunicationsNote 35: Place - DistributionSection VI - Documentation, and Assessment and AdjustmentNote 36: Budgets, Forecasts, and ObjectivesNote 37: Staircase AnalysisNote 38: Assessment and AdjustmentAppendix A: Basic Financial Math for Marketing StrategyAppendix B: Strategic Marketing Plan ExerciseAppendix C: The One-Page MemoAppendix D: Case Analysis and Action-Oriented Decisions<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
23647 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
23648 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matzler, Kurt. |
| 9 (RLIN) |
23649 |
| Relator term |
joint author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ring, Lawrence J. |
| 9 (RLIN) |
23650 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |