MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04348nam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3954707 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200915111754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
931126s1992 mdua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0865873216 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Language of cataloging |
eng |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| 082 02 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
20 |
| Item number |
H.E.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harrison, E. Bruce. |
| 9 (RLIN) |
2678 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Environmental communication and public relations handbook / |
| Statement of responsibility, etc |
by E. Bruce Harrison. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Rockville, Md. : |
| Name of publisher, distributor, etc |
Government Institutes, Inc., |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 181 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Authored ... with the assistance of the professional staff of the E. Bruce Harrison Company"--P. x. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Environmental communication and public relations handbook / E. Bruce Harrison Company, Inc. c1988. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 179-181). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER ONE PREPARING FOR PROFEDSIONAL PERFORKANCE 1. Introduction....... What Is Environmental Communication?. Where Does Communication Fit Into the Public-Relationa Process?.... The R.A.C.E. Formula................ 2. Where Does Communication Begin?....... Hov Is Environnental Communication Distinctive?. Are Industry Communicators at a Disadvangage?......... lov Can Environmental Communicators In Industry overcone Disadvantages?. Be Seen as Part of the Solution, Not Part of the Problem..... .... ........ 12 CHAPTER TWO Introduction. .... LAI ka paarnbay I awUM .... OSIIA Requirenents...... SARA Requirenenta.......... ..... ... Beyond the Lav's Requirenenta: Proactive Esployee Communication. Uaing the Managenent Hlerarchy... Quality Control circles........- Tools for Employee Communication.<br/>You sent<br/>a few seconds ago<br/>CILAPTER THREE OTHALVIDIDT aNV OOZUDNOD ILLIM DNILVƆINOKHOJ ..... Introduction... low Can Legilative Issues Be Approached?. ... Gransroots Techniques. ... strategy.. Materials.... Implementing the Strategy...... Action by the Internal and External Targets. .... Focusing the Grassroots Effort. LE stimulating the Grassroots: An Example...... Communicating in Hearings. CHAPTER FOUR BUILDING COMMUNITY PARTNERSHIP Introduction. Who Are the Community Leaders And What Do You Seek From Them? Where Do You Find Them?..... 45 thould You Approach the Active Opposition?. what Results Should You Seek?....... ... AD Companies Must Open Their Operations for Inspection..... ycions--openings for Action--Must Be Generated......** .....pepuoumosoy BI--obu1ono) UTPpon 4aTM--onbotera uade VIGIN OMAN Introductlon.. 1O 20 les of Thumb. Understanding and Working with the Media.<br/>You sent<br/>a few seconds ago<br/>Knowing Your Questioner, Remembering Your Rights. When Can You Take the Lead in Media Relationa? Editorial Briefings... LG 09 ..... CIHAPTER BIX THE COMMUNITY RIGHT-TO-KNOW-CHALLENGE Introduction.... C9 The Lav and Its Requirements.. situation Analysis and Key Players.. Knowing the Community, Taking the Lead. ..... 69 L9 The Effects of Material Safety Data Sheet Disclosures... 72 EL 75 Reporting Routine Releases Under Section 313. The Solutions......... Responsible cCare: A Case Study. ... APPENDICES A. Taking the Confusion out of Green Marketing: A Progress Report..... Case Studies....... to How to Hold a Community Meeting. .3. Crisia Communication Guidelines...... ttt-.. Explaining Environmental Risk...... Seven Cardinal Rules ot Risk Communication....... Comparison of Factora Arfecting Environmental Communication... Gt1 *.. Title III Fact Sheet: 191 EPCRA. 1 ........9anoseI |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A guide for public relations managers to convincing the public and the regulatory agencies that the company is not only meeting environmental standards, but is deeply committed to the environmental issue-du-jour. Chapters describe how to communicate with employees, community leaders, the media, and more. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Environmental protection. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
E. Bruce Harrison Company. |
| 9 (RLIN) |
2681 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Environmental communication and public relations handbook. |
| 9 (RLIN) |
2682 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |