MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02932nam a22003617a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325142848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121106s2012 enka | |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273753360 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273753363 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273753391 (student access code card) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273753398 (student access code card) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
fue |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
658.8 |
| Item number |
K.P.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
32305 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc |
Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourteenth edition, Global edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
[2012] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volume (various pagings) : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2009. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes student access code card. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Understanding Marketing Management --<br/>Chapter 1. Defining Marketing for the 21st Century --<br/>Chapter 2. Developing Marketing Strategies and Plans Part 2: Capturing Marketing Insights --<br/>Chapter 3. Gathering Information and Scanning the Environment --<br/>Chapter 4. Conducting Marketing Research and Forecasting on Demand Part 3: Connecting with Customers --<br/>Chapter 5. Creating Long-term Loyalty Relationships --<br/>Chapter 6. Analyzing Consumer Markets --<br/>Chapter 7. Analyzing Business Markets --<br/>Chapter 8. Identifying Market Segments and Targets Part 4: Building Strong Brands --<br/>Chapter 9. Creating Brand Equity --<br/>Chapter 10. Crafting the Brand Position --<br/>Chapter 11. Competitive Dynamics Part 5: Shaping the Market --<br/>Chapter 12. Setting Product Strategy --<br/>Chapter 13. Designing and Managing Services --<br/>Chapter 14. Developing Pricing Strategies and Programs Part 6: Delivering Value --<br/>Chapter 15. Designing and Managing Integrated Marketing --<br/>Chapter 16. Managing Retailing, Wholesaling, and Logistics Part 7: Communicating Value --<br/>Chapter 17. Designing and Managing Integrated Marketing Communications --<br/>Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations --<br/>Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Part 8: Creating Successful Long-Term Growth --<br/>Chapter 20. Introducing New Marketing Offerings --<br/>Chapter 21. Tapping into Global Markets --<br/>Chapter 22. Managing a Holistic Marketing Organization. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
32306 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
32307 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
32308 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |