MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03318cam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
77575083 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210325144020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070108s2008 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007000562 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132390026 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132390027 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132389877 (Study guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132389878 (Study guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132390033 (Instructor's manual/Video guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132390035 (Instructor's manual/Video guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137128273 (pbk., International ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137128274 (pbk., International ed.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)77575083 |
| Canceled/invalid control number |
(OCoLC)228440533 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
NLGGC |
| -- |
OCLCG |
| -- |
HEBIS |
| -- |
EQO |
| -- |
DEBBG |
| -- |
OCL |
| -- |
EUM |
| -- |
OCL |
| -- |
FIN |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
K.P.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc |
[2008] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 599, [99] pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. R-1-R-30) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1-Defining Marketing and the Marketing Process 2 1. Marketing: Managing Profitable Customer Relationships 22. Company and Marketing Strategy: Partnering to Build Customer Relationships 34 Part 2-Understanding the Marketplace and Consumers 62 3. The Marketing Environment 624. Managing Marketing Information 945. Consumer Markets and Consumer Buyer Behavior 1286. Business Markets and Business Buyer Behavior 158 Part 3-Designing a Customer-Driven Strategy and Marketing Mix 182 7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers 1828. Product, Services, and Branding Strategies 2169. New-Product Development and Life-Cycle Strategies 25010. Pricing Products: Understanding and Capturing Customer Value 28211. Pricing Products: Pricing Strategies 30612. Marketing Channels and Supply Chain Management 33213. Retailing and Wholesaling 36414. Communicating Customer Value: Integrated Marketing Communication Strategy 396 15. Advertising and Public Relations 42416. Personal Selling and Sales Promotion 45017. Direct and Online Marketing: Building Direct Customer Relationships 478 Part 4-Extending Marketing 514 18. Creating Competitive Advantage 51419. The Global Marketplace 54020. Marketing Ethics and Social Responsibility 570 APPENDIXES 1. Marketing Plan A-12. Marketing by the Numbers A-113. Careers in Marketing A-27References R-1Glossary G-1Credits C-1Index I-1<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| Relator term |
joint author |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip078/2007000562.html">http://www.loc.gov/catdir/toc/ecip078/2007000562.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015729913&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015729913&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |