MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02725cam a22003734a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14978488 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325145508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070824s2011 maua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071221115 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071221115 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)167503153 |
| Canceled/invalid control number |
(OCoLC)156810211 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
C#P |
| -- |
BWX |
| -- |
DLC |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
P.J.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| 9 (RLIN) |
2087 |
| Relator term |
author |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A preface to marketing management / |
| Statement of responsibility, etc |
J. Paul Peter, James H. Donnelly, Jr. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
[2011] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 258 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 235-241) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
SECTION I - ESSENTIALS OF MARKETING MANAGEMENTPART A: INTRODUCTION Chapter 1 Strategic Planning and the Marketing Management ProcessPART B: MARKETING INFORMATION, RESEARCH,AND UNDERSTANDING THE TARGET MARKET Chapter 2 Marketing Research: Process and Systems for Decision Making Chapter 3 Consumer Behavior Chapter 4 Business, Government, and Institutional Buying Chapter 5 Market Segmentation PART C: THE MARKETING MIX Chapter 6 Product and Brand Strategy Chapter 7 New Product Planning and Development Chapter 8 Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing Chapter 9 Personal Selling, Relationship Building , and Sales Management Chapter 10 Distribution Strategy Chapter 11 Pricing Strategy PART D: MARKETING IN SPECIAL FIELDS Chapter 12 The Marketing of Services Chapter 13 Global MarketingSECTION II - ANALYZING MARKETING PROBLEMS AND CASESSECTION III - FINANCIAL ANALYSIS FOR MARKETING DECISIONS SECTION IV - DEVELOPING MARKETING PLANS<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Presents an overview for critical issues in marketing management. This title is intended for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also suitable in courses that implement a cross-functional curriculum where the students are required to purchase several texts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
2088 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James H. |
| 9 (RLIN) |
2089 |
| Relator term |
joint author |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0725/2007034680.html">http://www.loc.gov/catdir/toc/ecip0725/2007034680.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |