MARC details
| 000 -LEADER |
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| fixed length control field |
02013nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180724160435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140115b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292023038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1292023031 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Fue |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
22 |
| Classification number |
658.84 |
| Item number |
S.T.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Straussm, Judy |
| 245 10 - TITLE STATEMENT |
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| Title |
E-marketing / |
| Statement of responsibility, etc |
Judy Strauss, Raymond Frost |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Essex, [England] |
| Name of publisher, distributor, etc |
Pearson Education Ltd. |
| Date of publication, distribution, etc |
c 2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
II, 422 p. : |
| Other physical details |
charts, ports ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Pearson new international ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: E-Marketing in Context Chapter 1. Past, Present, and Future Chapter 2. Strategic E-Marketing and Performance Metrics Part2: E-Marketing Environment Chapter 3. Building Inclusive E-Markets Chapter 4. Ethical and Legal Issues Part3: E-Marketing Strategy Chapter 5. E-Marketing Research Chapter 6. Consumer Behavior Online Chapter 7. Segmentation, Targeting, Differentiation, and Positioning Strategies Part4: E-Marketing Management Chapter 8. Product: The Online Offer Chapter 9. Pricing: The Online Value Chapter 10. The Internet for Distribution Chapter 11. E-Marketing Communication Tools Chapter 12. Engaging Customers with Social Media Chapter 13. Buying Digital Media Space Chapter 14. Customer Relationship Management Chapter 15. The E-Marketing Plan Appendix A: Internet Penetration Worldwide in 2009 Appendix B: Glossary |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Traditional marketing coverage with an e-marketing twist. <br/><br/>Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.<br/><br/>The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.<br/> |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online-Marketing |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Name of part/section of a work |
Frost, Raymond |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |