MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03359cam a22003254a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
13804411 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190505120222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
041202s2005 ne a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004028555 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750679018 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Fue |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| Item number |
W.A.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Woodside, Arch G. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market-driven thinking : |
| Remainder of title |
achieving contextual intelligence / |
| Statement of responsibility, etc |
Arch G. Woodside. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 303 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 279-291) and index. |
| 505 #8 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Front Cover; Market-Driven Thinking; Copyright Page; Contents; Preface; Acknowledgments; Part I: A Primer in Learning Market-Driven Thinking; 1. Thinking, Deciding, and Acting by Executives and Customers; 2. Case Study Research Methods for Learning How Executives and Customers Think, Decide, and Act; 3. Mapping Contingent Thinking by B2B Marketers and Customers; Part Il: Tools for Illuminating the Unconscious and Conscious Mind; 4. Balanced and Unbalanced Unconscious-Conscious Thinking: A Jewish Couple Buys a German Car and Additional Transformation Stories. 5. Advancing Understanding of Customers' Means-End Chains: Eric Drinks Twelve Cans of Beer and Talks to Girls6. Advancing From Subjective to Confirmatory Personal Introspection; Part Ill: Customer Associate-to-Vendor (Store) Retrieval Research; 7. Customer Automatic Thinking and Store Choice: Why Asking Customers to Think About a Named Store is a Mistake; 8. Automatic Thinking and Vendor Choices By Customers of Industrial Distributors: Mapping Customers' Vendor Mind Positions; Part IV: Case-based Research for Learning Gestalt Thinking/Doing Processes. 9. Applying the Long Interview Method for Comparing Executive and Customer Thinking10. Holistic Case-based Modeling of Customers' Thinking/Doing Brand Experiences; Part V: Learning How Initial Behavior Affects Future Behavior; 11. The Influences of Brand Imprinting and Short-term Marketing on Subsequent Customer Choices; 12. Customer Variety-Seeking Influence on Subsequent Brand Choice Behavior; References; Index.<br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the ""dominant logics"" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
18183 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip054/2004028555.html">http://www.loc.gov/catdir/toc/ecip054/2004028555.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0617/2004028555-d.html">http://www.loc.gov/catdir/enhancements/fy0617/2004028555-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4382">http://repository.fue.edu.eg/xmlui/handle/123456789/4382</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |