MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03576cam a22003255a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14719074 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210822122550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070131s2007 ne a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007295341 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750669977 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750669979 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FUE |
| Transcribing agency |
UKM |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
DLC |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
332.10688 |
| Edition number |
22 |
| Item number |
E.C.F |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ennew, Christine. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Financial services marketing : |
| Remainder of title |
an international guide to principles and practice / |
| Statement of responsibility, etc |
Christine T. Ennew and Nigel Waite. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Amsterdam ; |
| -- |
Boston ; |
| -- |
London : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 400 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [381]-389) and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword; Introduction; The role, contribution and context of financial services; Marketplace structures, products and participants; Introduction to financial services marketing; Analysing the marketing environment; Strategic development and marketing planning; Internationalisation strategies for financial services; Understanding the financial services consumer; Segmentation targeting and positioning; Customer acquisition strategies and the marketing mix; Product-service design and delivery; Communication and promotion; Pricing and value management; Distribution channels: routes-to-market; Customer relationship management strategies; Service delivery and service quality; Customer satisfaction, customer value and treating customers fairly; Putting customer development into practice; Bibliography.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Financial services industry |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Waite, Nigel. |
| Relator term |
joint author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/2771">http://repository.fue.edu.eg/xmlui/handle/123456789/2771</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |