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Pharmaceutical marketing / (Record no. 8110)

MARC details
000 -LEADER
fixed length control field 01791cam a2200373 i 4500
001 - CONTROL NUMBER
control field 17457044
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230822154332.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120906s2014 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012036241
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781449626594
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1449626599
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781449697990
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1449697992
040 ## - CATALOGING SOURCE
Original cataloging agency DNLM/DLC
Transcribing agency DLC
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9665.5
Item number .R65 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.476151
Edition number 23
Item number R.B.P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rollins, Brent L.
Relator term author
245 10 - TITLE STATEMENT
Title Pharmaceutical marketing /
Statement of responsibility, etc Brent L. Rollins, Matthew Perri.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Burlington, MA :
Name of publisher, distributor, etc Jones & Bartlett Learning,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 281 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Drugs
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pharmaceutical industry
Geographic subdivision United States.
9 (RLIN) 4722
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Drug Industry
General subdivision economics
Geographic subdivision United States.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pharmaceutical Preparations
General subdivision economics
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perri, Matthew.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Acquisition method Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 17/02/2014 Academic bookshop PU Donation 1 338.476151 R.B.P 00010598 19/02/2025 01/06/2016 17/02/2014 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013423 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013424 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013425 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013426 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013427 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013428 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013431 19/02/2025   19/11/2017 Reference
  Dewey Decimal Classification     Pharmacy ( Clinical Pharmacy ) Main library Main library C1 REF 19/11/2017 Textbooks   Purchase   338.476151 R.B.P 00013430 19/02/2025   19/11/2017 Reference