Public relations : (Record no. 8111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02013cam a22002898i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17647171 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200915112207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130304s2013 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013005178 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415675840 (hbk : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415675833 (pbk : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | EG-NcFUE |
| Description conventions | rda |
| Modifying agency | EG-NcFUE |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| Item number | S.R.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Ronald D., |
| Dates associated with a name | 1948- |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations : |
| Remainder of title | the basics / |
| Statement of responsibility, etc | Ron Smith. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 268 pages ; |
| Other physical details | 20 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 490 0# - SERIES STATEMENT | |
| Series statement | The basics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A first look at public relations --<br/>Public relations in society --<br/>Types of public relations --<br/>Practicing public relations--<br/>Public relations planning: phase 1: research --<br/>Public relations planning: phase 2: strategy --<br/>Public relations planning: phase 3: tactics --<br/>Public relations planning: phase 4: evaluation --<br/>Appendix: Careers in public relations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:<br/><br/>The four key phases of public relations campaigns: research, strategy, tactics and evaluation.<br/>History and evolution of public relations.<br/>Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.<br/>Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B8 | 17/02/2014 | Academic bookshop | PU | 659.2 S.R.P | 00010597 | 19/02/2025 | 17/02/2014 | Books |