MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04405cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17220962 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210216113843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120321s2012 flua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012008925 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016039623 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466503960 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1466503963 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn756596227 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
BWX |
| -- |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.P88 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.40302855133 |
| Edition number |
23 |
| Item number |
P.D.C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Putler, Daniel S. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer and business analytics : |
| Remainder of title |
applied data mining for business decision making using R / |
| Statement of responsibility, etc |
Daniel S. Putler, Robert E. Krider. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
[2012] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 289 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Chapman & Hall/CRC the R series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 283-285) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I Purpose and Process Database Marketing and Data Mining Database MarketingData MiningLinking Methods to Marketing ApplicationsA Process Model for Data Mining-CRISP-DM History and Background The Basic Structure of CRISP-DMII Predictive Modeling Tools Basic Tools for Understanding Data Measurement Scales Software ToolsReading Data into R Tutorial Creating Simple Summary Statistics Tutorial Frequency Distributions and Histograms Tutorial Contingency Tables TutorialMultiple Linear Regression Jargon Clarification Graphical and Algebraic Representation of the Single Predictor ProblemMultiple RegressionSummary Data Visualization and Linear Regression TutorialLogistic RegressionA Graphical Illustration of the Problem The Generalized Linear Model Logistic Regression Details Logistic Regression TutorialLift Charts Constructing Lift Charts Using Lift Charts Lift Chart TutorialTree Models The Tree Algorithm Trees Models TutorialNeural Network Models The Biological Inspiration for Artificial Neural Networks Artificial Neural Networks as Predictive Models Neural Network Models TutorialPutting It All Together Stepwise Variable Selection The Rapid Model Development FrameworkApplying the Rapid Development Framework TutorialIII Grouping Methods Ward's Method of Cluster Analysis and Principal Components Summarizing Data Sets Ward's Method of Cluster Analysis Principal Components Ward's Method TutorialK-Centroids Partitioning Cluster Analysis How K-Centroid Clustering Works Cluster Types and the Nature of Customer Segments Methods to Assess Cluster Structure K-Centroids Clustering TutorialBibliography Index<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing |
| General subdivision |
Software. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Decision making |
| General subdivision |
Data processing. |
| 9 (RLIN) |
19506 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
R (Computer program language) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krider, Robert E. |
| Relator term |
co-author |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Chapman & Hall/CRC the R series. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |