MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02574nam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
zca2ug b3647761 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210325163234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111122s2013 ohu a b 001 0 engd |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011944035 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133189572 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1133189571 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
21 |
| Item number |
H.M.B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hutt, Michael D. |
| 9 (RLIN) |
20593 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business marketing management : |
| Remainder of title |
B2B / |
| Statement of responsibility, etc |
Michael D. Hutt, Thomas W. Speh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia ; |
| -- |
Mason, OH : |
| Name of publisher, distributor, etc |
South-Western, Cengage Learning, |
| Date of publication, distribution, etc |
[2013] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 444 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"International edition"--Cover and t.p. verso. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2010. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. The environment of business marketing --<br/>1. A business marketing perspective --<br/>Part II. Managing relationships in business marketing --<br/>2. Organisational buying behaviour --<br/>3. Customer relationship management strategies for business markets --<br/>Part III. Assessing market opportunities --<br/>4. Segmenting the business market and estimating segment demand --<br/>Part IV. Formulating business marketing strategy --<br/>5. Business marketing planning: strategic perspectives --<br/>6. Business marketing strategies to global markets --<br/>7. Managing services for business markets --<br/>8. Managing innovation for business markets --<br/>9. Managing innovation and new industrial product development --<br/>10. Managing business marketing channels --<br/>11. Supply chain management --<br/>12. Pricing strategies for business markets --<br/>13. Business marketing communications --<br/>Part V. Evaluating business marketing strategy and performance --<br/>14. Marketing performance measurement |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet." --Cengage website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
20594 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Speh, Thomas W. |
| 9 (RLIN) |
20595 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |