MARC details
| 000 -LEADER |
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| fixed length control field |
02567cam a22003734i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
56880196 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210124101528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
041027s2006 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004025605 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0131449680 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780131449688 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
NLGGC |
| -- |
IG# |
| -- |
ZWZ |
| -- |
HEBIS |
| -- |
DEBBG |
| -- |
OCLCQ |
| -- |
TULIB |
| -- |
OSU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
OSUU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.35 |
| Item number |
.S65 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002373 |
| Edition number |
22 |
| Item number |
S.M.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon, Michael R. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
real people, real choices / |
| Statement of responsibility, etc |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
[2006] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
copyright 2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 592 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm. + |
| Accompanying material |
1 computer disc. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 551-562) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Pt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- Pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- Pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- Pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- Pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S&S Smoothie Company -- App. C. Marketing math. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Vocational guidance. |
| 9 (RLIN) |
12332 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, Elnora W. |
| 9 (RLIN) |
12333 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/ecip052/2004025605.html">http://catdir.loc.gov/catdir/toc/ecip052/2004025605.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |