Media of mass communication / (Record no. 8484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03217pam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 692508 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170517111807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961001s2014 enkab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292025239 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292025230 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 22 |
| Item number | V.J.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vivian, John. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Media of mass communication / |
| Statement of responsibility, etc | John Vivian. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed., Pearson new international edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, Essex : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | [2014] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | copyright 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii, 452 pages : |
| Other physical details | illustrations (some colour) ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mass media literacy: Media Ubiquity Mediated Communication Literacy for Media Consumers Assessing Media Messages Purposeful Mass Communication Media and Society -- Media technology: Media Technology Printing Technology Chemistry Technology Electrical Technology Current Technologies Digital Integration Technology and Mass Communication -- Media economics: Financial Foundations Ownership Structures Alternative Media Ownership Government Role New Media Funding Media Economic Patterns -- ink on paper: Print Media Industries Newspaper Industry Leading Newspapers Magazine Industry Reinventing Magazines Book Industry Book Genres Book Industry Prospects Post-Print Culture -- Sound media: Long-Term Symbiosis Recording Industry Radio Industry Characteristic of U.S. Radio Influence of Radio Radio Industry Directions -- Motion media: Movie-Television Meld&l. -- New Media landscape : Jobs' Historical Model Portals Search Engines Messaging User-Generated Sites Online Commerce Online Domination Games Archives-- News: Concept of News Bennett News Model Hutchins News Model Rethinking News Models Personal Values in News Variables Affecting News Quality of News Journalism Trends -- Entertainment : Entertainment in History Mediated Performance Storytelling Music Sports as Media Entertainment Sex as Media Content Gaming as Media Content Artistic Values-- Public relations : Public Relations Scope Public Relations in Context Roots of Public Relations Public Relations as Strategy Public Relations Tactics Professionalization -- Advertising : Importance of Advertising Origins of Advertising Advertising Agencies Placing Advertisements Brand Strategies Advertising Tactics Contemporary Advertising Techniques -- Mass audiences: Discovering Mass Audiences Audience Measurement Principles Measuring Audience Size Audience Measurement Techniques Measuring Audience Reaction Audience Analysis -- Mass media effects: Effects Theories Lifestyle Effects Attitude Effects Cultural Effects Behavioral Effects Media-Depicted Violence -- Mass media globalization : Mass Media and the Nation States War as a Libertarian Test Online Global Reform Trans-Border Soft Diplomacy Arab Media Systems China Model -- Ethics : The Difficulty of Ethics Media Ethics Moral Principles Process versus Outcome Potter's Box Ethics, Law and Practicality Unsettling Media Issues -- Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| Form subdivision | Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| Form subdivision | Textbooks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Economics & Political (Economics) | Main library | Main library | Reserve | 16/03/2014 | Textbooks | 302.23 V.J.M | 00011018 | 01/01/2025 | 16/03/2014 | Text Books |