MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02381cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
758099262 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180724153949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111020s2015 mauabd b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011043720 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292017389 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292017384 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
.b70652090 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
BTCTA |
| -- |
CDX |
| -- |
UtOrBLW |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.K443 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
22 |
| Item number |
K.W.G |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing / |
| Statement of responsibility, etc |
Warren J. Keegan, Mark C. Green. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
[2015] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
608 pages : |
| Other physical details |
illustrations, charts, maps ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PrefaceAcknowledgments --<br/>Introduction --<br/>Introduction to global marketing --<br/>The global marketing environment --<br/>The global economic environment --<br/>The global trade environment --<br/>Social and cultural environments --<br/>T he political, legal, and regulatory environments --<br/>Approaching global markets --<br/>Global information systems and market research --<br/>Segmentation, targeting, and positioning --<br/>Importing, exporting, and sourcing --<br/>Global market-entry strategies: licensing, investment, and strategic alliances --<br/>Brand and product decisions in global marketing --<br/>Pricing decisions --<br/>Global marketing channels and physical distribution --<br/>Global marketing communications decisions I : advertising and public relations --<br/>Global marketing communications decisions II : sales promotion, personal selling, and special forms of marketing communication --<br/>Global marketing and the digital revolution --<br/>Strategic elements of competitive advantage --<br/>Leadership, organization, and corporate social responsibility --<br/>Glossary --<br/>Author/name index --<br/>Subject/organization index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For undergraduate and graduate courses in global marketing<br/><br/>The excitement, challenges, and controversies of global marketing.<br/> <br/><br/>Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Mark C., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text Books |