MARC details
| 000 -LEADER |
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| fixed length control field |
02540cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn869520311 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
EG-NcFUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230521092308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140131s2014 enk of 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781444332377 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1444332376 (hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IDEBK |
| Language of cataloging |
eng |
| Transcribing agency |
IDEBK |
| Modifying agency |
EBLCP |
| -- |
MHW |
| -- |
N$T |
| -- |
DG1 |
| -- |
CDX |
| -- |
YDXCP |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5814 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1072 |
| Edition number |
22 |
| Item number |
H |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The Handbook of International Advertising Research / |
| Statement of responsibility, etc |
edited by Hong Cheng. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester : |
| Name of publisher, distributor, etc |
Wiley-Blackwell, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 623 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
Volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Handbooks in communication and media. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Business bookfair2015 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Historical and methodological underpinnings --<br/>Part II. International advertising industry --<br/>Part III. International advertising audience and media --<br/>Part IV. International advertising creativity and strategy --<br/>Part V. International advertising content --<br/>Part VI. International advertising effects --<br/>Part VII. International advertising law, regulation, and ethics --<br/>Part VIII. Beyond international commercial advertising. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK Libraries. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the areaCovers 28 major areas in international advertising research, with contributions from more than 40 international adv. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Research. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheng, Hong, |
| Dates associated with a name |
1958- |
| Relator term |
editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Cheng, Hong. |
| Title |
Handbook of International Advertising Research. |
| Place, publisher, and date of publication |
Wiley-Blackwell 2014 |
| International Standard Book Number |
9781444332377. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Handbooks in communication and media. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Wiley Online Library |
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a> |
| Public note |
Connect to resource |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Wiley Online Library |
| Uniform Resource Identifier |
<a href="http://proxy.ohiolink.edu:9099/login?url=http://dx.doi.org/10.1002/9781118378465">http://proxy.ohiolink.edu:9099/login?url=http://dx.doi.org/10.1002/9781118378465</a> |
| Public note |
Connect to resource (off-campus) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |