Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 20614

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20111012104212.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 111012|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Advertising.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)0: Shimp, Terence A. 20611, Integrated marketing communications in Advertising and promotion /, c2010.