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Economics for managers / Paul G. Farnham, Georgia State University.

By: Material type: TextTextPublisher: Boston : Pearson, [2014]Edition: Third editionDescription: 552 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292060095
  • 1292060093
  • 9780132773706 (hbk. : alk. paper)
  • 0132773708 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 330.024658 23 F.P.E
LOC classification:
  • HB171.5 .F2487 2014
Contents:
PART 1. MICROECONOMIC ANALYSIS 1. Managers and Economics 2. Demand, Supply, and Equilibrium Prices 3. Demand Elasticities 4. Techniques for Understanding Consumer Demand and Behavior 5. Production and Cost Analysis in the Short Run 6. Production and Cost Analysis in the Long Run 7. Market Structure: Perfect Competition 8. Market Structure: Monopoly and Monopolistic Competition 9. Market Structure: Oligopoly 10. Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS 11. Measuring Macroeconomic Activity 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy 14. The Aggregate Model of the Macro Economy 15. International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS 16. Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library A4 Faculty of Economics & Political (Economics) 330.024658 F.P.E (Browse shelf(Opens below)) Available 00012706

economic&political bookfair2016

Includes bibliographical references and index.

PART 1. MICROECONOMIC ANALYSIS 1. Managers and Economics 2. Demand, Supply, and Equilibrium Prices 3. Demand Elasticities 4. Techniques for Understanding Consumer Demand and Behavior 5. Production and Cost Analysis in the Short Run 6. Production and Cost Analysis in the Long Run 7. Market Structure: Perfect Competition 8. Market Structure: Monopoly and Monopolistic Competition 9. Market Structure: Oligopoly 10. Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS 11. Measuring Macroeconomic Activity 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy 14. The Aggregate Model of the Macro Economy 15. International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS 16. Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX

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