Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2010]Producer: ©2010. Edition: Twelfth editionDescription: xi, 708 pages : illustrations, maps ; 29 cmContent type: - text
- unmediated
- volume
- 9780132465496 (IE)
- 0132465493 (IE)
- 9780136107064 (casebound : alk. paper)
- 0136107060 (casebound : alk. paper)
- 658.802 22 K.R.S
- HF5415.135 .K47 2010
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.802 K.R.S (Browse shelf(Opens below)) | Available | 00013992 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.802 H.M.B Business marketing management : B2B / | 658.802 H.R.S The successful marketing plan : how to create dynamic, results-oriented marketing / | 658.802 K.R.S Strategic marketing problems : |b cases and comments / | 658.802 K.R.S Strategic marketing problems : cases and comments / | 658.802 M.T.S Strategic marketing / | 658.802 P.S.M Marketing communications : integrating offline and online with social media / | 658.802 W.M.M The marketing plan handbook / |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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