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Effective small business management / Richard M. Hodgetts, Donald F. Kuratko.

By: Contributor(s): Material type: TextTextPublisher: Fort Worth : Harcourt College, [2001]Copyright date: ©2001. Edition: Seventh editionDescription: xxi, 658, [71] pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030319390
Subject(s): DDC classification:
  • 658.022 21 H.R.E
LOC classification:
  • HD62.7 .H625 2001
Contents:
Part One. An introduction to small business in the united states. 1. Small business: The quiet giant -- 2. The technological revolution and small business -- 3. Understanding the family business -- Case Study. Memorial Funeral Home -- Part Two. Opportunities for getting into small business -- 4. Developing a business plan -- 5. Starting a new firm or buying an existing business -- 6. Operating a franchise -- 7. Opening a home-based business -- Case Study. Beano's Ice Cream Shop -- Part Three. Start-up concerns -- 8. Sources of start-up capital -- 9. Determining location and layout -- 10. Selecting the legal form of an organization -- 11. Legal concerns of small business -- Case Study. Happy Hollow Pet Cemetery -- Part Four. Managing operations -- 12. The nature of the managerial process -- 13. Human resource management in small business -- 14. Managing the growing small business -- 15. International opportunities for small business -- Case Study. Performance Solutions, Inc.: developing a growth strategy. Part Five. Marketing goods and services -- 16. Understanding the market -- 17. Pricing for profit -- 18. Promotion and personal selling -- 19. Customer credit -- Case Study. Artistic Impressions, Inc.: developing an entrepreneurial growth strategy -- Part Six. Finances and inventory control -- 20. Financial statements and record keeping -- 21. Financial analysis and budgeting -- 22. Purchasing and inventory control -- 23. Risk and insurance management -- Case Study. Oyster communications -- Glossary.
Summary: "This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce."--Publisher's website.
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Includes bibliographical references and index.

Part One. An introduction to small business in the united states. 1. Small business: The quiet giant --
2. The technological revolution and small business --
3. Understanding the family business --
Case Study. Memorial Funeral Home --
Part Two. Opportunities for getting into small business --
4. Developing a business plan --
5. Starting a new firm or buying an existing business --
6. Operating a franchise --
7. Opening a home-based business --
Case Study. Beano's Ice Cream Shop --
Part Three. Start-up concerns --
8. Sources of start-up capital --
9. Determining location and layout --
10. Selecting the legal form of an organization --
11. Legal concerns of small business --
Case Study. Happy Hollow Pet Cemetery --
Part Four. Managing operations --
12. The nature of the managerial process --
13. Human resource management in small business --
14. Managing the growing small business --
15. International opportunities for small business --
Case Study. Performance Solutions, Inc.: developing a growth strategy. Part Five. Marketing goods and services --
16. Understanding the market --
17. Pricing for profit --
18. Promotion and personal selling --
19. Customer credit --
Case Study. Artistic Impressions, Inc.: developing an entrepreneurial growth strategy --
Part Six. Finances and inventory control --
20. Financial statements and record keeping --
21. Financial analysis and budgeting --
22. Purchasing and inventory control --
23. Risk and insurance management --
Case Study. Oyster communications --
Glossary.

"This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce."--Publisher's website.

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