Understanding media economics / Gillian Doyle.

By:

Doyle, Gillian

Material type: Text

TextPublisher: [2013]Edition: 2nd edDescription: xii, 216 p. : ill. ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412930772 (softcover)
1412930774 (softcover)

Subject(s):

Mass media -- Economic aspects

DDC classification:

338.4730223 D.G.U 23

LOC classification:

P96.E25 D69 2013

Contents:

1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.

Summary: This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the... explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate? - Paul MacDonald, Roehampton Institute ?This book is a very valuable contribution to the media economic literature? - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode	Course reserves
Text Books	Main library Reserve	Faculty of Economics & Political (Economics)	338.4730223 D.G.U (Browse shelf(Opens below))	C.1	Not For Loan	00013674	The Industry and Economics of Media
Books	Main library A5	Faculty of Economics & Political (Economics)	338.4730223 D.G.U (Browse shelf(Opens below))	C.2	Not For Loan	00016699
Books	Main library A5	Faculty of Economics & Political (Economics)	338.4730223 D.G.U (Browse shelf(Opens below))	C.3	Not For Loan	00016700

Previous ed.: 2002.

Includes bibliographical references (pages 192-212) and index.

This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the...
explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate? - Paul MacDonald, Roehampton Institute ?This book is a very valuable contribution to the media economic literature? - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.

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