Microeconomics and behavior / Robert H. Frank.

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and index.

Part 1: Introduction 1 Thinking Like an Economist 2 Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? Part 2: The Theory of Consumer Behavior 3 Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem 4 Individual and Market Demand Appendix: Additional Topics in Demand Theory 5 Applications of Rational Choice and Demand Theories 6 The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior 8 Cognitive Limitations and Consumer Behavior Part 3: The Theory of the Firm and Market Structure 9 Production Appendix: Mathematical Extensions of Production Theory 10 Costs Appendix: Mathematical Extensions of the Theory of Costs 11 Perfect Competition 12 Monopoly 13 Imperfect Competition: A Game-Theoretic Approach Part 4: Factor Markets 14 Labor Appendix: The Economics of Workplace Safety 15 Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: General Equilibrium and Welfare 16 General Equilibrium and Market Efficiency 17 Externalities, Property Rights, and the Coase Theorem 18 Government

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The examples in this book help students develop economic intuition. Its focus is to develop a student's capacity to "think like an economist."