Ramdan Hours:
Sun - Thu
9.30 AM - 2.30 PM
Iftar in --:--:--
🌙 Maghrib: --:--
Image from Google Jackets

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, 2013Edition: twelfth editionDescription: xxiv, 772 pages : col. illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071315128
Subject(s): DDC classification:
  • 658.8342 22 H.D.C
Online resources:
Contents:
Part I. IntroductionChapter 1. IntroductionPart II. External InfluencesChapter 2. Cross-cultural Variations in Consumer BehaviorChapter 3. The Changing American Society: ValuesChapter 4. The Changing American Society: DemographicsChapter 5. The Changing American Society: Subcultures Chapter 6. The American Society: Family and HouseholdsChapter 7. Group Influence on Consumer BehaviorPart III. Internal InfluencesChapter 8. PerceptionChapter 9. Cross-cultural Variations in Consumer BehaviorChapter 10. Motivation, Personality, and EmotionChapter 11. Attitudes and Influencing AttitudesChapter 12. Self-Concept and LifestylePart IV. Consumer Decision ProcessChapter 13. Situational InfluencesChapter 14. Consumer Decision Process and Problem RecognitionChapter 15. Information SearchChapter 16. Alternative Evaluation and SelectionChapter 17. Outlet Selection and PurchaseChapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer CommitmentPart V. Organizations as ConsumersChapter 19. Organizational and Buyer BehaviorChapter 20. Marketing Regulation and Consumer Behavior
Summary: Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.8342 H.D.C (Browse shelf(Opens below)) Available 00014579
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.8342 H.D.C (Browse shelf(Opens below)) C.2 Available 00017054

Includes bibliographical references and indexes.

Part I. IntroductionChapter 1. IntroductionPart II. External InfluencesChapter 2. Cross-cultural Variations in Consumer BehaviorChapter 3. The Changing American Society: ValuesChapter 4. The Changing American Society: DemographicsChapter 5. The Changing American Society: Subcultures Chapter 6. The American Society: Family and HouseholdsChapter 7. Group Influence on Consumer BehaviorPart III. Internal InfluencesChapter 8. PerceptionChapter 9. Cross-cultural Variations in Consumer BehaviorChapter 10. Motivation, Personality, and EmotionChapter 11. Attitudes and Influencing AttitudesChapter 12. Self-Concept and LifestylePart IV. Consumer Decision ProcessChapter 13. Situational InfluencesChapter 14. Consumer Decision Process and Problem RecognitionChapter 15. Information SearchChapter 16. Alternative Evaluation and SelectionChapter 17. Outlet Selection and PurchaseChapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer CommitmentPart V. Organizations as ConsumersChapter 19. Organizational and Buyer BehaviorChapter 20. Marketing Regulation and Consumer Behavior

Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

There are no comments on this title.

to post a comment.