Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.
Material type:
TextPublisher: New York, NY : Routledge, 2017Description: 230 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781138695436 (hbk)
- 9781138695443 (pbk)
- 659.144 23 J.J.I
- HF6146.I58 J87 2017
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B8 | Commerce and business administration ( Marketing ) | 659.144 J.J.I (Browse shelf(Opens below)) | Available | 00015128 |
Browsing Main library shelves, Shelving location: B8 Close shelf browser (Hides shelf browser)
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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