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Non-profit marketing and fundraising : a research overview / Roger Bennett.

By: Material type: TextTextSeries: State of the art in business researchPublisher: London ; New York : Routledge, Taylor & Francis Group, 2019Description: vii, 109 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138483378 (hardback)
Subject(s): DDC classification:
  • 658.15224 23 B.R.N
LOC classification:
  • HF5415 .B429325 2019
Contents:
Introduction -- Frameworks and foundations -- Fundraising in theory and practice -- Fundraising today and tomorrow -- Conclusion, reflections, and opportunities for future research.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main library B6 Commerce and business administration ( Marketing ) 658.15224 B.R.N (Browse shelf(Opens below)) 1 Available 00015179

Includes bibliographical references and index.

Introduction -- Frameworks and foundations -- Fundraising in theory and practice -- Fundraising today and tomorrow -- Conclusion, reflections, and opportunities for future research.

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