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Business communication : building critical skills / Kitty O. Locker, Stephen Kyo Kaczmarek.

By: Contributor(s): Material type: TextTextPublisher: Boston, Mass. : McGraw-Hill, [2007]Copyright date: ©2007 Edition: Third editionDescription: xxvi, 559 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780072932102 (alk. paper)
  • 0072932104 (alk. paper)
Subject(s): DDC classification:
  • 651.7 22 L.K.B.
Contents:
Unit 1 Building Blocks for Effective Messages Module 1: Business Communication, Management, and Success Module 2: Adapting Your Message to Your Audience Module 3: Communicating Across Cultures Module 4: Planning, Writing, and Revising Module 5: Designing Documents, Slides, and ScreensUnit 2 Creating Goodwill Module 6: You-Attitude Module 7: Positive Emphasis Module 8: Reader BenefitsUnit 3 Letters, Memos, and E-Mail Messages Module 9: Formats for Letters and Memos Module 10: Informative and Positive Messages Module 11: Negative Messages Module 12: Persuasive Messages Module 13: E-mail Messages, Web Writing, and TechnologyUnit 4 Polishing Your Writing Module 14: Editing for Grammar and Punctuation Module 15: Choosing the Right Word Module 16: Revising Sentences and ParagraphsUnit 5 Interpersonal Communication Module 17: Listening Module 18: Working and Writing in Teams Module 19: Planning, Conducting, and Recording Meetings Module 20: Making Oral PresentationsUnit 6 Research, Reports, and Visuals Module 21: Proposals and Progress Reports Module 22: Finding, Analyzing, and Documenting Information Module 23: Short Reports Module 24: Long Reports Module 25: Using VisualsUnit 7 Job Hunting Module 26: Researching Jobs Module 27: REsumEs Module 28: Job Application Letters Module 29: Job Interviews Module 30: Follow-Up Letters and Calls and Job Offers
Summary: Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening.
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Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

Unit 1 Building Blocks for Effective Messages Module 1: Business Communication, Management, and Success Module 2: Adapting Your Message to Your Audience Module 3: Communicating Across Cultures Module 4: Planning, Writing, and Revising Module 5: Designing Documents, Slides, and ScreensUnit 2 Creating Goodwill Module 6: You-Attitude Module 7: Positive Emphasis Module 8: Reader BenefitsUnit 3 Letters, Memos, and E-Mail Messages Module 9: Formats for Letters and Memos Module 10: Informative and Positive Messages Module 11: Negative Messages Module 12: Persuasive Messages Module 13: E-mail Messages, Web Writing, and TechnologyUnit 4 Polishing Your Writing Module 14: Editing for Grammar and Punctuation Module 15: Choosing the Right Word Module 16: Revising Sentences and ParagraphsUnit 5 Interpersonal Communication Module 17: Listening Module 18: Working and Writing in Teams Module 19: Planning, Conducting, and Recording Meetings Module 20: Making Oral PresentationsUnit 6 Research, Reports, and Visuals Module 21: Proposals and Progress Reports Module 22: Finding, Analyzing, and Documenting Information Module 23: Short Reports Module 24: Long Reports Module 25: Using VisualsUnit 7 Job Hunting Module 26: Researching Jobs Module 27: REsumEs Module 28: Job Application Letters Module 29: Job Interviews Module 30: Follow-Up Letters and Calls and Job Offers

Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening.

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