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The business world : introduction to business readings / [by] R. Joseph Monsen [and] Borje O. Saxberg.

By: Contributor(s): Material type: TextTextPublisher: Boston : Houghton Mifflin, [1971, c1972]Edition: Second editionDescription: x, 379 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0395112338
Subject(s): DDC classification:
  • 658.008 19 M.R.B
Contents:
The unrecognized social revolution / R. Joseph Monsen -- Business philosophy / Robert E. Moore -- Can anyone explain capitalism? / R. Joseph Monsen -- Profit in the economy / Hans Apel -- Friday the thirteenth / Grant McConnell -- The nature of organizations / William B. Wolf -- Critical stages of small business growth / Lawrence L. Steinmetz -- The monager's role / Borje O. Saxbert -- A.C. Gilbert Co.: A victim of poor quality, timing, product planning / Marketing Insights -- The Edsel-Ten years later / William H. Reynolds -- Symbols for sale / Sidney J. Levy -- The significance of social stratification in selling / Richard P. Coleman -- Youth buyers-"New Poor" attitudes govern life style / Marylin Bender -- Tender loving care of the masses /. Business Week -- How to price and promote your product / Jeno F. Paulucci -- International business and marketing abroad / Ernest Dichter -- Norton gives itself a selling lesson / Business Week -- ^Information explosion in the factory / Herbert E. Klein -- Systems analysis-A decision process / Richard de Neufville -- Physical distribution management: Functions and practices / Ross E. Jones -- The little railroad that did / Mildred Adams -- The human side of enterprise / Douglas Murray McGregor -- -- The labor front / Thomas R. Brooks -- Right-to-work-before and after: the indiana experience / Mitchel S. Novit -- Technology and managerial obsolescence / Elmer H. Burack and Gopal C. Pati -- Restrictions of output and social cleavage in industry / Orvis Collins, Melville Dalton, and Donald Roy -- Your step-by-step guide to investment success / Financial World -- The whys and wherefores of financial analysis / Merwin H. Waterman -- Why splits? / William A. Paton -- Pirates by proxy: Guarding against the corporate raider / J.P. Selvage -- Break-even point studies for small marketers / Samuel Berke -- A perspective of operations research / R.W. Wasley -- ^Developing a new information and control system / Robert J. Mockler -- How accountants can help management manage / Kenneth R. Rickey -- Should business rtackle society'ys problems? / Hazel Henderson -- The corporation and community: Realities and myths / Frank Cassell -- Environmental control: A cost/benefit analysis / MBA -- The nature and functions of legal rules / James J. Houghteling and George G. Pierce -- Corporate reactions: Company or individual failure / Clarence C. Walton & Frederick W. Cleveland, Jr.
Summary: Describes, using the activities of Ted Williams as an example, the duties and activities of a baseball manager during a playing season.
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Includes bibliographical references.

The unrecognized social revolution / R. Joseph Monsen --
Business philosophy / Robert E. Moore --
Can anyone explain capitalism? / R. Joseph Monsen --
Profit in the economy / Hans Apel --
Friday the thirteenth / Grant McConnell --
The nature of organizations / William B. Wolf --
Critical stages of small business growth / Lawrence L. Steinmetz --
The monager's role / Borje O. Saxbert --
A.C. Gilbert Co.: A victim of poor quality, timing, product planning / Marketing Insights --
The Edsel-Ten years later / William H. Reynolds --
Symbols for sale / Sidney J. Levy --
The significance of social stratification in selling / Richard P. Coleman --
Youth buyers-"New Poor" attitudes govern life style / Marylin Bender --
Tender loving care of the masses /. Business Week --
How to price and promote your product / Jeno F. Paulucci --
International business and marketing abroad / Ernest Dichter --
Norton gives itself a selling lesson / Business Week --
^Information explosion in the factory / Herbert E. Klein --
Systems analysis-A decision process / Richard de Neufville --
Physical distribution management: Functions and practices / Ross E. Jones --
The little railroad that did / Mildred Adams --
The human side of enterprise / Douglas Murray McGregor --
--
The labor front / Thomas R. Brooks --
Right-to-work-before and after: the indiana experience / Mitchel S. Novit --
Technology and managerial obsolescence / Elmer H. Burack and Gopal C. Pati --
Restrictions of output and social cleavage in industry / Orvis Collins, Melville Dalton, and Donald Roy --
Your step-by-step guide to investment success / Financial World --
The whys and wherefores of financial analysis / Merwin H. Waterman --
Why splits? / William A. Paton --
Pirates by proxy: Guarding against the corporate raider / J.P. Selvage --
Break-even point studies for small marketers / Samuel Berke --
A perspective of operations research / R.W. Wasley --
^Developing a new information and control system / Robert J. Mockler --
How accountants can help management manage / Kenneth R. Rickey --
Should business rtackle society'ys problems? / Hazel Henderson --
The corporation and community: Realities and myths / Frank Cassell --
Environmental control: A cost/benefit analysis / MBA --
The nature and functions of legal rules / James J. Houghteling and George G. Pierce --
Corporate reactions: Company or individual failure / Clarence C. Walton & Frederick W. Cleveland, Jr.

Describes, using the activities of Ted Williams as an example, the duties and activities of a baseball manager during a playing season.

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