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Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2006]Copyright date: ©2006. Description: xxii, 482 pages : illustrations (chiefly color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130618551
Subject(s): DDC classification:
  • 658.11 22 B.B.E
Contents:
I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture's Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name IndexSubject Index Company Index Photo Credits
Summary: Provides information to students on becoming entrepreneurs - from the decision to become an entrepreneur through franchising. This text places an emphasis on developing a successful business idea early in the process. It is useful for an undergraduate course in Entrepreneurship and New Venture creation.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B5 Commerce and business administration ( Finance ) 658.11 B.B.E (Browse shelf(Opens below)) Available 00001179

Includes bibliographical references (p. 441-458) and indexes.

I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture's Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name IndexSubject Index Company Index Photo Credits

Provides information to students on becoming entrepreneurs - from the decision to become an entrepreneur through franchising. This text places an emphasis on developing a successful business idea early in the process. It is useful for an undergraduate course in Entrepreneurship and New Venture creation.

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