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Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr.

By: Contributor(s): Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, [2009]Copyright date: ©2009. Edition: Eleventh editionDescription: 1 volume (various pagings) : illustrations (some color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073368122 (alk. paper)
  • 0073368121 (alk. paper)
Subject(s): DDC classification:
  • 658.4012 22 P.J.F
Online resources:
Contents:
Part One. Overview of Strategic Management -- 1. Strategic Management -- Part Two. Strategy Formulation -- 2. Company Mission -- 3. Corporate Social Responsibility and Ethics -- 4. The External Environment -- 5. The Global Environment -- 6. Internal Analysis -- 7. Long-Term Objectives and Strategies -- 8. Business Strategy -- 9. Multibusiness Strategy -- Part Three. Strategy Implementation, Control, and Innovation -- 10. Implementation -- 11. Organizational Structure -- 12. Leadership and Culture -- 13. Strategic Control -- 14. Innovation, and Entrepreneurship.
Summary: This text looks at contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
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Includes bibliographical references and indexes.

Part One. Overview of Strategic Management --
1. Strategic Management --
Part Two. Strategy Formulation --
2. Company Mission --
3. Corporate Social Responsibility and Ethics --
4. The External Environment --
5. The Global Environment --
6. Internal Analysis --
7. Long-Term Objectives and Strategies --
8. Business Strategy --
9. Multibusiness Strategy --
Part Three. Strategy Implementation, Control, and Innovation --
10. Implementation --
11. Organizational Structure --
12. Leadership and Culture --
13. Strategic Control --
14. Innovation, and Entrepreneurship.

This text looks at contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.

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