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The strategy process : concepts, contexts, cases / Henry Mintzberg and James Brian Quinn.

By: Contributor(s): Material type: TextTextPublisher: Englewood Cliffs, N.J. : Prentice Hall, [1991]Copyright date: ©1991. Edition: Second editionDescription: xix, 1083 pages : illustrations (some color), maps ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0138519161
Subject(s): DDC classification:
  • 658.4012 20 M.H.S
Contents:
Introduction. I. STRATEGY. 1. The Strategy Concept. 2. The Strategist. 3. Formulating Strategy. 4. Strategy Analysis. 5. Strategy Formation. II. ORGANIZATION. 6. Dealing with Structure & Systems. 7. Dealing with Culture. 8. Dealing with Power. III. CONTEXT 9. The Entrepreneurial Context. 10. The Mature Context. 11. The Diversified Context. 12. The Professional Context. 13. The Innovation Context. 14. Managing Transition. 15. Thinking Strategically. CASES. Pilkington. Sony. Royal Bank of Canada. General Mills. Continental Group. ARCOP. PPRAD. Blanchflowr, White, and Greeves. IBM (C). GM (B). Zayre. Mountbatten and India.
Summary: This first European edition of "The Strategy Process", based upon the second edition of the original, has been revised to produce a shorter, more European approach: more than 60per cent of the cases are now fully European. A new section on the "global context" is included.
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Quinn's name appears first on the earlier ed.

Includes bibliographical references (p. 1051-1059) and index.

Introduction. I. STRATEGY. 1. The Strategy Concept. 2. The Strategist. 3. Formulating Strategy. 4. Strategy Analysis. 5. Strategy Formation. II. ORGANIZATION. 6. Dealing with Structure & Systems. 7. Dealing with Culture. 8. Dealing with Power. III. CONTEXT 9. The Entrepreneurial Context. 10. The Mature Context. 11. The Diversified Context. 12. The Professional Context. 13. The Innovation Context. 14. Managing Transition. 15. Thinking Strategically. CASES. Pilkington. Sony. Royal Bank of Canada. General Mills. Continental Group. ARCOP. PPRAD. Blanchflowr, White, and Greeves. IBM (C). GM (B). Zayre. Mountbatten and India.

This first European edition of "The Strategy Process", based upon the second edition of the original, has been revised to produce a shorter, more European approach: more than 60per cent of the cases are now fully European. A new section on the "global context" is included.

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