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Business research for decision making / Duane Davis.

By: Material type: TextTextSeries: Duxbury applied seriesPublication details: Belmont, CA : Thomson/Brooks/Cole, c2005.Edition: 6th edDescription: xxiv, 584 p. : col. ill. ; 24 cm. + 1 computer disc (4 3/4 inch)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0534404820
Subject(s): DDC classification:
  • 20 658.403  D.D.B
Online resources:
Contents:
Pt. 1. Business research, knowledge management, and scientific inquiry -- Ch. 1. Business research and decision making -- Ch. 2. Information, research, and knowledge management -- Ch. 3. Scientific inquiry -- Pt. 2. Beginning the business research process -- Ch. 4. Secondary data collection in business inquiry -- Ch. 5. Problem and proposal development and management -- Pt. 3. Research design -- Ch. 6. Fundamentals of research design -- Ch. 7. Foundations of measurement -- Ch. 8. Scaling and instrument design -- Ch. 9. Sampling design -- Pt. 4. Primary data collection (PDC) -- Ch. 10. PDC using survey instruments -- Ch. 11. PDC using observation, in-depth interviews, and other qualitative techniques -- Pt. 5. Analytical procedures -- Ch. 12. Planning for data analysis -- Ch. 13. Basic analytical methods -- Ch. 14. Analysis of variance and regression techniques -- Ch. 15. Advanced multivariate analysis -- Pt. 6. Research reporting and evaluation -- Ch. 16. Ethical considerations in business research -- Ch. 17. Research reporting and evaluation -- App. A. A practitioner's guide to secondary business information sources.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B6 Commerce and business administration ( HR Management ) 658.403 D.D.B (Browse shelf(Opens below)) Available 00000958

"The CD-ROM contains data set from cases and examples in the book"--CD-ROM.

Includes bibliographical references and index.

Pt. 1. Business research, knowledge management, and scientific inquiry -- Ch. 1. Business research and decision making -- Ch. 2. Information, research, and knowledge management -- Ch. 3. Scientific inquiry -- Pt. 2. Beginning the business research process -- Ch. 4. Secondary data collection in business inquiry -- Ch. 5. Problem and proposal development and management -- Pt. 3. Research design -- Ch. 6. Fundamentals of research design -- Ch. 7. Foundations of measurement -- Ch. 8. Scaling and instrument design -- Ch. 9. Sampling design -- Pt. 4. Primary data collection (PDC) -- Ch. 10. PDC using survey instruments -- Ch. 11. PDC using observation, in-depth interviews, and other qualitative techniques -- Pt. 5. Analytical procedures -- Ch. 12. Planning for data analysis -- Ch. 13. Basic analytical methods -- Ch. 14. Analysis of variance and regression techniques -- Ch. 15. Advanced multivariate analysis -- Pt. 6. Research reporting and evaluation -- Ch. 16. Ethical considerations in business research -- Ch. 17. Research reporting and evaluation -- App. A. A practitioner's guide to secondary business information sources.

System requirements for accompanying CD-ROM: Microsoft Windows.

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