New product venture management / by Delmar W. Karger and Robert G. Murdick.
Material type:
TextPublisher: New York : Gordon and Breach, [1972]Description: viii, 280 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 0677039603
- 658.575 20 K.D.N
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.575 K.D.N (Browse shelf(Opens below)) | Available | 00001935 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
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| 658.575 C. Creating and marketing new products : viewpoints of leading authorities / | 658.575 C.C.N New products management / | 658.575 H.B.N. New-product strategy: innovation and diversification techniques / | 658.575 K.D.N New product venture management / | 658.575 K.S.D Developing new brands / | 658.575 S Strategies and tactics of product innovation / | 658.575 S.P.D Developing products in half the time : new rules, new tools / |
Includes bibliographies.
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