Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

Includes bibliographical references and index.

Part 1 Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter 2: How Economics Affects Business: The Creation and Distribution of WealthChapter 3: Competing in Global MarketsChapter 4: Demonstrating Ethical Behavior and Social ResponsibilityPart 2Business Ownership: Starting a Small BusinessChapter 5: Choosing a Form of Business OwnershipChapter 6: Entrepreneurship and Starting a Small BusinessPart 3Business Management: Empowering Employees to Satisfy CustomersChapter 7: Management, Leadership, and Employee EmpowermentChapter 8: Adapting Organizations to Today's MarketsChapter 9: Producing World-Class Goods and ServicesPart 4Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 10: Motivating Employees and Building Self-Managed TeamsChapter 11: Human Resource Management: Finding and Keeping the Best EmployeesChapter 12: Dealing with Employee-Management Issues and RelationshipsPart 5 Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13: Marketing: Building Customer RelationshipsChapter 14: Developing and Pricing Products and ServicesChapter 15: Distributing Products Quickly and EfficientlyChapter 16: Using Effective Promotional TechniquesPart 6 Managing Financial ResourcesChapter 17: Understanding Financial Information and AccountingChapter 18: Financial ManagementChapter 19: Securities Markets: Financing and Investing OpportunitiesChapter 20: Understanding Money, Financial Institutions and the Federal ReserveBonus Chapter A: Working Within the Legal Environment of BusinessBonus Chapter B: Using Technology to Manage InformationBonus Chapter C: Managing RiskBonus Chapter D: Managing Personal Finances

An introduction to business market, this book presents the insights and experiences of more than 500 professors. It provides a pedagogy that helps students understand the real business issues.